This course is about Health Care Marketing. Do you feel that Marketing, including Advertising, of Healthcare Services, products including prescription (Rx) and over-the-counter (OTC) “drugs”, and devices is acceptable and professional? Should there be complete or partial limitations? Note that Rx and OTC drugs, and medical devices have approved “labeling” describing when and how to use them. Labeling and claims outside of the approved label claims is call “misbranding” and is illegal under the 1911 Food, Drugs and Cosmetic act, as amended, and enforced by FDA.
Who is a Healthcare Customer? If I go to the grocery store and pick up bananas, go to check-out, and pay for them, I am a Grocery customer and in particular am a customer for bananas. If I fall off my bicycle, am treated and transported by the County EMS, transported to the Emergency Department of a Hospital, wait interminably, have X-rays, get a cast and an appointment card for a follow-up visit, show my insurance card and am discharged to home, am I a customer to any or all the services involved? Must I also pay for service to be identified as a customer? Does a radio advertisement that I hear about the shortest ER wait times at County Medical center have any impact on the events and choices described?
As a customer of Health Care services or products (hospitals, medicines, devices, services (physical therapy, labwork, primary care or specialist physicians, etc.) which “P” has the most impact on your choices? Pick an routine example and share your reasoning
Delivering a high-quality product at a reasonable price is not enough anymore.
That’s why we have developed 5 beneficial guarantees that will make your experience with our service enjoyable, easy, and safe.
You have to be 100% sure of the quality of your product to give a money-back guarantee. This describes us perfectly. Make sure that this guarantee is totally transparent.Read more
Each paper is composed from scratch, according to your instructions. It is then checked by our plagiarism-detection software. There is no gap where plagiarism could squeeze in.Read more
Thanks to our free revisions, there is no way for you to be unsatisfied. We will work on your paper until you are completely happy with the result.Read more
Your email is safe, as we store it according to international data protection rules. Your bank details are secure, as we use only reliable payment systems.Read more
By sending us your money, you buy the service we provide. Check out our terms and conditions if you prefer business talks to be laid out in official language.Read more