Corporation: STARBUCKS
In this assignment, you are to use the same corporation you selected for the assignments in Weeks 3 and 6. You will examine business and corporate-level strategies and their impact on corporate success comparable to the competitive environment. Use any or all of the following resources to conduct research on the corporation: o The corporation’s website. o Public filings from the Securities and Exchange Commission’s Filings & Forms page.
IMPORTANT NOTES THAT WILL GUIDE YOU WHEN WRITING THIS ASSIGNMENT
While it’s not always easy to find the right strategy for your business, it’s important to define your goals and understand how those goals are being met. Fortunately, you don’t have to do all of this work by yourself! We’ve put together some information about how businesses create successful strategies so that you can get started on yours today.
Strategy is the most important force in any business. It is not an optional activity, but rather a foundational one. All decisions and activities are based on strategy; they simply cannot be implemented without it. Strategy determines what you will do, when you will do it, who will help you accomplish those goals and how much money each part of your organization makes.
The best way to understand this concept is through an example: If a business has a goal of increasing sales by 20% over the next year (let’s call this “Selling”), then its current strategy should be “Selling more.” But if that same business wants to double its profits (let’s call this “Profits”), then its current strategy needs to change—it now becomes “Profits x 2.” In order for profits x 2 beyond any reasonable expectation from just selling more products than usual at slightly higher prices would require significant changes in everything else going on within that company as well: marketing campaigns targeting specific demographics; new technologies being implemented into production lines; hiring additional employees so they can handle increased workloads without experiencing burnout or quitting due work overloads caused by too many projects simultaneously demanding attention from all hands on deck at once
Business strategy defines how your business will address and deal with external forces, such as competition, market and industry conditions, customer preferences and internal factors.
The process of determining what needs to be done in order for a company to succeed in their marketplace is called business strategy. This can include planning for growth, looking at competitors’ strengths and weaknesses (and figuring out ways to exploit them), finding new markets that you’ve previously overlooked or underserved by other businesses—all while keeping an eye on costs so that they don’t exceed profits!
Business strategy also focuses on internal factors, including the company’s physical assets, resources, capabilities and organizational structure. The company’s physical assets are its resources to produce products or provide services. These include things like factories and equipment that can make or process a product or service.
The organization’s capabilities come from each employee’s education level, skillset, experience and knowledge base (e.g., how much research has been done on a topic). For example: if you have four lawyers who have extensive research experience combined with good writing skills but no real business acumen whatsoever; this would mean they might be able to do some basic legal work but don’t really understand how finance works nor do they know anything about marketing strategies when it comes time for them to write up contracts between two companies negotiating terms over something like leasing property rights during construction projects where both parties need legal advice before signing anything off on paper.”
The purpose of a business strategy is to provide a framework for responding to current and future external conditions by determining how much of other people’s money the company will spend on its products or services. It does this by analyzing the market environment and current performance metrics such as sales volume or market share metrics.
A business strategy should be based on an analysis of three things: how much capacity exists within an organization; what resources can be used efficiently; and how these resources can be deployed in order to achieve desired results
The strategy of a business must be based on an analysis of the market environment and current performance metrics such as sales volume or market share metrics.
The strategy of any organization is the most important force in any business. Without a well-thought-out, executed plan, you will not be able to achieve your goals and objectives.
Competitive advantage for a firm can be defined as differences between companies that make them more productive than other companies in their industry who are not more productive. Competitive advantage is the result of the differences between firms, which can be created by a variety of factors. For example, if one company has lower costs than another company and therefore has access to cheaper raw materials or marketing channels (e.g., advertising), then they will have an advantage over other competitors when it comes to pricing products at different levels based on quality and price range. The same strategy could also apply when selling through distributors; if one distributor can offer better terms than another distributor’s offer then it becomes important for customers’ loyalty because there may no longer be any reason why they would choose another supplier instead!
Because there are so many factors that contribute to a company’s success, it can be difficult to tell which ones are most important. However, you can use data analytics tools like SAS Business Intelligence Platform to analyze your competitors’ strategies and see what gaps in their approach might make your business more competitive.
Write a 6-8 page academic research paper in which you include the following:
*Note: The title page and source list are in addition to the 6-8 page requirement
Corporation: STARBUCKS
1. Assess the business-level strategies you believe to be most appropriate for the corporation’s long-term success. Support your position with specific evidence.
2. Assess the corporate-level strategies you believe to be most appropriate for the corporation’s long-term success. Support your position with specific evidence.
3. Analyze the competitive environment to determine the corporation’s most significant competitor. Be sure to include a comparison of the business-level and corporate-level strategies for both corporations. = Based on your analysis, conclude which corporation is most likely to be successful in the long term. Support your determination with at least three pieces of evidence.
4. Determine whether your corporation, or its most significant competitor, would differ in slow-cycle and fast-cycle markets. Support your position with specific evidence.
5. Use three or more quality sources, including your textbook, to support your writing. Choose sources that are credible, relevant, and appropriate. Cite each source listed on your source page at least one time within your assignment. (Note: Wikipedia and similar websites do not qualify as academic resources) = For help with research, writing, and citation, access the library or review library guides.
6. Produce writing that is clear and well organized and applies appropriate Strayer Writing Standards (SWS) style. Writing contains accurate grammar, mechanics, and spelling
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