| SECTION ONE OUTLINE | ||
| Arturo | COVER PAGE (WHAT IS THE MOST IMPORTANT PAGE IN THE DOCUMENT?) | |
| TABLE OF CONTENTS | ||
| Situation Analysis | ||
| INTRODUCTION | ||
| Deepika | Company, | |
| Deepika | Company highlights: watershed event, summarized history, or any description of the company’s reason for actual or potential success | |
| Deepika | Products/Markets: based on website or additional info, what products (and brands) and target markets they are CURRENTLY serving. We deal with prospective markets later) | |
| Arturo | Financial and Market performance indicators: in the absence of information, a subjective but critical initial evaluation of the financial: A) EBITDA (Profits) and B) ROI and C) Market Sales/Income, and D) Market share PROSPECTS. Consider similar business, industry analysis to find insights. Your comment here is a scenario of Excellent, regular or poor CURRENT COMPANY performance | |
| Arturo | Competition Analysis: identify one direct and one indirect competitor, the rationales for selection and a general comment on their digital marketing activity | |
| Industry Analysis: | ||
| Elisa | PEST/SWOT (ANY OTHER?) NOTE: TWO ITEMS EACH NO MORE, LIST THEM AS BULLETS, I EXPECT REFERENCES TO BACK THEM UP) | |
| Elisa | INDUSTRY ANALYSIS FINAL PARAGRAPH: WHAT IS YOUR FINAL COMMENT ON THIS INDUSTRY/ENVIRONMENT ANALYSIS SECTION? IDENTIFY AND REFLECT ON THE CRITICAL FACTORS DERIVED FROM ALL THE ITEMS IN THIS SECTION AND THEIR IMPLICATIONS IN THE OVERALL AND DIGITAL STRATEGY (ONE PARAGRAPH | |
| Consumer Analysis | ||
| Mustafa | STP – Positioning Statement | |
| Mustafa | Branding | |
| Mustafa | Brand Personality Dimension Selection Rationale and Description | |
| Claudio | VALS Segment Selection Rationale and Description | |
| Claudio | Persona Analysis Rationale and INFO GRAPHIC | |
| Claudio | Customer Journey Rationale and GRAPHIC ILLUSTRATION OF THE STAGES | |
| HERE IS THE BASIC INFORMATION ABOUT IT AND THE PROJECT |
| What is the main goal for the project? |
| We anticipate a launch of the Promly app (a new social networking app for high school students with built in mental health aiming to get 10 steps ahead of teen suicide). See www.promly.org/Promly |
| PROJECT SCOPE |
| Promly is a new social networking app for Gen Z that matches uses by 20 things they wants to by 20 (30 BY30 for college version) with built in easy access to mental health support. Our mission is to create better opportunity for genuine connectedness and get 10 steps ahead of teen suicide. We are a nonprofit/PBC. |
| What tasks will students need to complete to achieve the project goal? |
| Social Media Content Creation and Deployment (2) |
| Each team member will be tasked with creating ideas for regular content for our TikTok, IG, and our Facebook sites, interacting and building social engagement with our community (and those who interact with us) and will have real responsibility and creative control on the work they do, and ensuring content is focused to our audiences. |
| Interns will also have the opportunity to work with graphic design, photography, and videography should they have that expertise, to create eye-catching engaging blog posts, landing pages, and newsletters to help create additional social presence. |
| SEO and Website Optimization (1) |
| Track results using various tactics such as Keyword analysis to determine relevant search terms for our organization. Perform Search Engine Optimization (SEO), and utilize Google Analytics tools to the maximum. Create social media content/posts using our SEO keywords. |
| How will you support students in completing the project? |
| We have regular meetings with individuals and with our intern team and we can offer as needed supervision and mentorship. We want this experience to be engaging, empowering and a place to learn more about building a startup. |
| What skills or technologies will help students to complete the project? |
| SEO, social media marketing, content creation and digital design knowledge |
| ABOUT COMPANY |
| https://www.promly.org/promly |
| Non Profit Philanthropic Civil Society |
| Promly is a social enterprise, co-created with Gen Z, that aims to unify a generation by empowering human connectedness and providing holistic support and education for Gen Z in places they will naturally gravitate to, both online and offline. Our goal is to get 10 proactive steps ahead of teen suicide and the youth mental health crisis. |
| HERE IS A VIDEO PRESENTATION |
| https://app.riipen.com/requests/YLrbgbeL |
| AND ITS ANNUAL REPORT |
| https://docsend.com/view/9ucpwbnynkbnbuqp |
| ATTACHED THE NDA FORM THEY REQUEST WE SIGN |
| WE WILL DISCUSS THIS INFORMATION ON OUR TUESDAY SESSION |
| USE THE RESOURCES FOUND HERE TO WORK IN SECTION ONE |
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