Project1Stage2QuestionExercise.docx

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7 February 2023

Social Media Platform (YouTube)

Who created and designed this technology?

The technology that I will be using for this assignment is YouTube. YouTube is an online platform where people can upload, watch, and share videos with others (Niebler 223). YouTube was founded by Chad Hurley, Steve Chen, and Jawed Karim, former PayPal employees. The co-founders are American men of Asian descent; Hurley was born in Pennsylvania in 1977, Chen was born in Taiwan in 1978, and Karim was born in Germany in 1979. The purpose of YouTube was to provide a space for people to upload and share videos with a global audience. According to Harley, the concept for YouTube arose from the co-founders' dissatisfaction with their inability to share videos they filmed at a dinner gathering conveniently.

A brief history of YouTube:

YouTube was launched in 2005; it has been around for nearly 18 years and has undergone several significant changes since its launch. For example, in its early years, it consisted of user-generated content. Still, it has expanded to include a wider range of video content like music videos, movie trailers, and TV shows. YouTube has advanced features like live streams and virtual reality viewing options.

Users of YouTube

YouTube has a diverse user base that encompasses different ages and backgrounds. Young people, particularly teenagers and young adults, frequently use the platform for entertainment and educational purposes (Abuljadail et al. 18). On the other hand, businesses and content creators utilize YouTube for advertising and monetization purposes. Meanwhile, older individuals and those living in rural areas with limited internet access are less likely to use the website.

Beneficiaries of YouTube

YouTube benefits content creators, advertisers, and the company itself the most. Creators can earn money through ads and sponsorships, while advertisers can reach a large audience through the platform (Stokel-Walker 89). YouTube also benefits from the large amounts of user data it collects and can use for targeted advertising. Some groups, such as marginalized communities, have difficulty benefiting from YouTube due to its algorithm biases and the lack of representation in its content.

Potential changes to the technology

One change that needs to be addressed on YouTube is algorithm biases. YouTube can make the platform more inclusive and equitable by addressing algorithm biases and increasing the representation of marginalized communities. This involves incorporating more diverse content recommendations, elevating underrepresented creators, and combating hate speech and harassment on the platform. These changes would result in a platform that is accessible and beneficial to a wider range of users and creators.

Work Cited

Abuljadail, Mohammad, Et Al.  The Audience and Business of YouTube and Online Videos. Rowman & Littlefield, 2018.

Niebler, Valentin. "‘Youtubers Unite’: Collective Action by YouTube Content Creators." (2020): 223-227.

Stokel-Walker, Chris.  You tubers: How YouTube Shook Up TV and Created a New Generation of Stars. Cranbury Press, 2019.