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DWELL Business Plan

Ryan T. Rasmussen

Department of Business, UMass Global

BUSU 640: Capstone

Professor Ginger Silverman

January 28, 2023

Section 4: Strategic Positioning

Strategic Positioning

Austin, P.L. (2019, July 25). What will smart homes look like in 10 years from now?, Time, retrieved from

Census Reporter. (2022). Orange County, CA., retrieved from

Freddie Mac. (2022, September 15). Helping you leverage the ADU boom , Freddie Mac Single-Family, retrieved from

Furth, S. (2021, June 10). The three facts of california’s ADU boom, ADU Academy, retrieved from

HUD User. (2022, November 15). Making ADU development equitable in california, Edge PD&R, retrieved from

Los Angeles Almanac. (2022). Median home prices southern California, retrieved from

Miller, N. (2019, June 25). The increased importance of environmental sustainability in real estate, Forbes, retrieved from

Realtor Magazine. (2021, November 4). Study: adus can add 35% to home’s value, National Association of Realtors, retrieved from Great article for statistics

Russell, J. (2022, October 10). At what age do most people by a house?, MPA Magazine, retrieved from

USGBC. (2022). LEED certification for residential, retrieved from

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