Business Plan Development Project
Part 2
Task: Development of Business Plan Components for a Web-based Business
Continue with the Business Plan
1. Competitive Positioning
Complete the Competitive positioning table. Describe each aspect in minimum 1 to 3 sentences. Note:. Listing or describing in few words for aspects that are applicable – will be accepted. You need to have at least two Competitors in the table.
-Competitive Positioning Table
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Competitive Offering |
Your Business (Type here) |
Competitor #1 (Type here) |
Competitor #2 (Type here) |
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Value Proposition |
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Core products or services |
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Value-added offering |
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Customer geographic territory served |
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Industries served |
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Pricing strategy |
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Other 1 (Type here) |
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Other 2 (Type here) |
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2. Milestones and Action Plan
Complete the Milestone and Action Plan table. You need to have at least one Milestone and at least 3 actions for it. Explain each aspect (Milestones, Action Plan #1, #2, #3) in of 1 to 3 sentences.
-Milestone 1
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Milestone 1 |
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Measurable event description |
Due date |
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Action Plan for Milestone 1 |
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Resources required |
A person or entity responsible |
Due date |
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Action #1 |
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Action #2 |
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Action #3 |
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3. Financial Plan
Complete the Profit and Loss Mini-budget table. On the expenses you can show expenses for minimum of 5 areas (you can choose from the list shown in the table).
-Mini-Budget Table
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Assumptions Metrics: |
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Selling Price (SP), Offering 1 |
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Cost of Goods Sold (COGS), Offering 1 |
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Average Sales Cycle Time (in months) |
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Month 0 |
Month 1 |
Month 2 |
Month 3 |
Total |
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Unit Sales, Offering 1 |
0 |
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Total Sales (SP * Unit Sales), Offering 1 |
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COGS, Offering 1 |
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Gross Profit, Offering 1 |
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Expenses: |
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Public Relations |
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Advertising |
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Marketing |
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Website |
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Shipping |
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Other 1 |
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Other 2 |
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Other 3 |
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Total Expenses |
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Profit (or Loss) |
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EXAMPLE OF FINANCIAL PLAN:
Financial Plan
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Assumptions Metrics: |
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Selling Price (SP), Offering 1 |
$0 |
$35 |
$40 |
$50 |
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Cost of Goods Sold (COGS), Offering 1 |
$0 |
$15 |
$20 |
$23 |
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Average Sales Cycle Time (in months) |
0 |
.5 |
1 |
1 |
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Month 0 |
Month 1 |
Month 2 |
Month 3 |
Total |
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Unit Sales, Offering 1 |
0 |
120 |
150 |
230 |
500 |
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Total Sales (SP * Unit Sales), Offering 1 |
$0 |
$4,200 |
$6,000 |
$11,500 |
21,700 |
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COGS, Offering 1 |
$0 |
$1,800 |
$3,000 |
$5,290 |
$10,090 |
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Gross Profit, Offering 1 |
$0 |
$2,400 |
$3,000 |
$6,210 |
$11,610 |
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Expenses: |
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Public Relations |
$0 |
$50 |
$100 |
$150 |
$300 |
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Advertising |
$100 |
$250 |
$300 |
$350 |
$1000 |
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Marketing |
$0 |
$250 |
$300 |
$350 |
$900 |
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Website |
$500 |
$50 |
$50 |
$50 |
$650 |
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Shipping |
$0 |
$200 |
$200 |
$300 |
$700 |
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Total Expenses |
$600 |
$800 |
$950 |
$1,200 |
$3,450 |
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Profit (or Loss) |
-$600 |
$1,600 |
$2,050 |
$5,010 |
$8160 |
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