MKT 6920 Marketing Management
In application of the concepts learned in MKT 6920, you will have the opportunity to compile the elements of a marketing plan for a company you may like to start-up someday. The company can produce either physical products and/or a service. This marketing plan assignment will replace the interactive marketing plan.
As you are compiling the marketing plan paper, it is important to present a complete analysis of your company with comprehensive details. A recommended format has been provided below to ensure that you are including all the necessary parts of the plan. Review the rubric in the classroom to understand what exactly should be included in each section in order to earn full points. The final length of the Marketing Plan paper will be 10-15 pages using Times New Roman 12-point font and 1-inch margins (not including the title page and reference page).
Rough Draft Due in Unit 4 AND Final Draft Due in Unit 8
A rough draft can be submitted in Unit 4 which will enable you to receive professor feedback. The more you include in the rough draft, the more feedback you will receive from the professor before you submit the final marketing plan in Unit 8. There are no points for submission of the rough draft thus it is not a requirement.
Marketing plan subheadings (see rubric in classroom for further explanation)
EXECUTIVE SUMMARY AND INTRODUCTION (5 points)
COMPANY ANALYSIS (5 points)
MARKET DEFINITION AND POTENTIAL (5 points)
COMPETITOR ANALYSIS (5 points)
CUSTOMER ANALYSIS (5 points)
SWOT ANALYSIS (5 points)
MARKETING OBJECTIVES & GOALS (5 points)
MARKETING STRATEGY (5 points)
TARGET MARKET & POSITIONING (5 points)
MARKETING MIX-PRODUCT (5 points)
MARKETING MIX-PRICING (5 points)
MARKETING MIX-PLACE (5 points)
MARKETING MIX-PROMOTION (5 points)
IMPLEMENTATION & CONTROL (5 points)
CONCLUSION (5 points)
Written Communication (25 points) … Includes organization, writing style, grammar, references and professionalism
TOTAL POINTS: 100 Points (earned with Unit 8 submission)
Delivering a high-quality product at a reasonable price is not enough anymore.
That’s why we have developed 5 beneficial guarantees that will make your experience with our service enjoyable, easy, and safe.
You have to be 100% sure of the quality of your product to give a money-back guarantee. This describes us perfectly. Make sure that this guarantee is totally transparent.Read more
Each paper is composed from scratch, according to your instructions. It is then checked by our plagiarism-detection software. There is no gap where plagiarism could squeeze in.Read more
Thanks to our free revisions, there is no way for you to be unsatisfied. We will work on your paper until you are completely happy with the result.Read more
Your email is safe, as we store it according to international data protection rules. Your bank details are secure, as we use only reliable payment systems.Read more
By sending us your money, you buy the service we provide. Check out our terms and conditions if you prefer business talks to be laid out in official language.Read more