Read the article from the link first. Don’t forget to review the Wall  Street Journal article on publishing false numbers (located in the  link).

Read the article from the link first. Don’t forget to review the Wall  Street Journal article on publishing false numbers (located in the  link). 

 Links to an external site.

For this assignment you will write a two to three page, single spaced  paper, in 12 point font, Times New Roman to address the following  prompts based on the report(s) for Luckin Coffee. No cover page is  needed. Do use headers for each category.

    • Analyze the anonymous report:


    •  Links to an external site., including the following categories: audiences, objectives, organization, writing style. You should also address what works well, and how would suggest that the writer improve the report?
    • How well did the company address concerns? Begin with the first response in February:
    • What leadership character dimensions does this situation illustrate?
    • Summarize your opinion in the conclusion but do not write in first person.




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Analyze the anonymous report:

Let’s start by analyzing the anonymous report that you can find at

The first thing we should do is open the report and read through it. We’ll use a few different tools to help us get an idea of what information is available and how it looks, as well as where we might want to focus our attention later on when we’re trying to understand more about this case.


Now that you have a better understanding of how to analyze the anonymous report, it is time to get started. Analyzing anonymous reports can be a challenging task, especially if you have never done this before. However, with some practice and patience, you will find that analyzing anonymous reports provides many benefits for your business.

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