CSR Report – Analyze a Fortune 500 multi-national company’s most recent social responsibility report. Prepare an approximately 1000-word analysis that 1) identifies CSR issues important to the company, 2) describes the company’s CSR philosophy and approach, 3) explains strategies used by the company in addressing CSR issues, and 4) analyzes the company’s approach to CSR in the context of CSR concepts discussed in Coombs and Holladay.
Read
· Coombs and Holladay, Managing Corporate Social Responsibility, pages 1-49 and 153-163.
· Jacquelyn Smith, Forbes Staff (2014). The Companies With the Best CSR Reputations Links to an external site.
· Jurate Banyte and Agne Gadeikiene (2013). “Long-term Relationships between Consumer and Socially Responsible Company: The Effect of Consumer’s Support for CSR,” International Journal of Management Cases, 15:2, 153-168.
· John Paluszek, “ Transforming Communication/Corporate Social Responsibility, Links to an external site. ” including three-minute video, 2014.
Watch
· “ Harvard’s Michael Porter Tell Us How Business Can Win Back Its’ Reputation, Links to an external site. ” CSR For Forbes.com.
· Patagonia Corporate Responsibility. Links to an external site.
· Video debate with Robert Reich and David Vogel on CSR. Links to an external site.
Assignments
· CSR Report – Analyze a Fortune 500 multi-national company’s most recent social responsibility report. Prepare an approximately 1000-word analysis that 1) identifies CSR issues important to the company, 2) describes the company’s CSR philosophy and approach, 3) explains strategies used by the company in addressing CSR issues, and 4) analyzes the company’s approach to CSR in the context of CSR concepts discussed in Coombs and Holladay. Post your analysis on the Discussion Board.
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CSR Report – Analyze a Fortune 500 multi-national company’s most recent social responsibility report. Prepare an approximately 1000-word analysis that 1) identifies CSR issues important to the company, 2) describes the company’s CSR philosophy and approach, 3) explains strategies used by the company in addressing CSR issues, and 4) analyzes the company’s approach to CSR in the context of CSR concepts discussed in Coombs and Holladay.
Identify CSR issues important to the company.
Identify CSR issues important to the company.
Describe the company’s CSR philosophy and approach, including how it defines its mission, vision, values and Core Principles; what role they play in establishing these principles; how they are communicated externally (e.g., through publications or community outreach); how they are communicated internally (e.g., through employee training sessions).
Explain strategies used by the company in addressing CSR issues: What are some of its current initiatives? Are these efforts focused on specific areas such as environmental sustainability or labor rights? Or do they span multiple areas like human rights violations or climate change mitigation? How might these initiatives fit into an overarching strategy that addresses all aspects of social responsibility while maintaining flexibility when necessary so that there’s room for innovation without compromising effectiveness or impact on business objectives–including financial performance metrics such as return on investment (ROI).
Describe the company’s CSR philosophy and approach.
Describe the company’s CSR philosophy and approach.
Explain strategies used by the company in addressing CSR issues.
Analyze the company’s approach to CSR in the context of CSR concepts discussed in Coombs and Holladay.
Explain strategies used by the company in addressing CSR issues.
The company’s approach to CSR issues is a combination of the following:
The company’s philosophy and approach. This section should include an overview of what your organization believes about how it should act in the community, as well as a description of its programs and activities aimed at promoting social responsibility. You can also include information about how you measure success for your corporate social responsibility efforts, including statistics on employee participation in community service projects and donations made by employees.
Strategies used by the company in addressing CSR issues. In this section, explain any strategies being implemented by your organization that are related to its corporate citizenship efforts (e g., volunteering at non-profit organizations such as Habitat for Humanity). It may also be helpful if you mention any specific initiatives where these strategies have been applied (e g., donating money directly through payroll deduction).
Analyze the company’s approach to CSR in the context of CSR concepts discussed in Coombs and Holladay.
In your analysis, you will need to explain the concepts used in this report. You should also explain how your analysis relates to those concepts. Finally, you must provide an actionable plan for improving the company’s approach to CSR.
In Coombs and Holladay (2010), there are three main topics discussed: 1) the role of social responsibility as it relates to business; 2) the relationship between corporate social responsibility and environmental management; 3) how companies can use their resources effectively for good or bad purposes. The authors discuss these three topics in detail and provide examples from actual companies as well as suggestions for improvement by readers/writers who want more information about this topic but may not have time or knowledge about how best practices are developed within organizations today
Takeaway:
CSR is more than just profits. It’s about doing the right thing and taking responsibility for your actions. It’s about being a good corporate citizen, neighbor and steward of the planet.
The Fortune 500 company you analyzed has been doing this since its inception in 1890! They have created their own CSR foundation with many initiatives including:
Environmental protection and recycling programs
Philanthropy programs that donate money to help communities around the world (for example: benefiting cancer research)
These are just two examples of how this company has contributed positively to society through their contributions toward environmental sustainability and social welfare initiatives.
Conclusion
In conclusion, the company has a CSR philosophy which is well developed and employs experts to implement its strategy.
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