Course Objectives
CO-1: Explain the various components of e-business.
CO-5: Complete an online marketing plan.
Directions:
Please submit a one-page proposal describing your topic for your Online Marketing plan due in week 7. Remember that your final paper is a 15-page online marketing plan for a company of your choice. I expect your paper to be well researched, clearly written, well organized, and generally reflective of graduate-level academic work.
Please remember that this paper will focus on an online marketing plan; the company itself does not necessarily have to exist only online.
Things to include in a proposal: What (company or product), Why ( does the company not exist, are they missing the mark, or do you want to write a new innovative plan for the company), and some preliminary thoughts on “how.” This could include a new market you intend to reach or a new strategy you want to employ.
This proposal must be in APA format and include external research.
Introduction
E-business is a transaction of selling goods and services or transferring funds through electronic mediums like internet, etc.
The various components of e-business are:
E-business is a transaction of selling goods and services or transferring funds through electronic media such as Internet, etc. It includes all the activities that are involved in conducting business over the internet.
Customer front end.
Customer front end is the interface between your customers and your e-business. It might be a web page, an app on their phone or tablet, or another type of device. The customer front end can be part of your e-business if you’re selling physical products or services; otherwise it may be entirely separate from what you sell—for example, if you run a website about cats that people can use to find out more about them (the cat website).
The most important thing to remember about customer front ends is that they’re not “forks” or “extensions” of other products within an overall business strategy; rather they’re meant purely as marketing tools for getting new customers interested in buying from us again!
E-commerce backend.
E-commerce backend is the technology or system that supports the e-business. It includes a database, application server, and web server. The most common type of web servers used in e-commerce are Apache Tomcat or Microsoft IIS (Internet Information Services).
A typical e-business may have one or more databases to store customer information; product catalogues; supplier catalogues; financial records and other information related to operations.
Supply chain management.
Supply chain management is the process of planning, implementing and controlling all activities involved in the flow of goods from supplier to customer. The term “supply chain” refers to a series of interconnected firms or organizations that work together.
The goal of supply chain management is to ensure that products are delivered on time at an acceptable quality level at each stage along their journey from manufacturer through distributors, wholesalers and retailers until ultimately reaching their ultimate destination (e-business).
Customer relationship management.
Customer relationship management (CRM) is the process of managing a company’s relationship with its customers, which includes maintaining and improving that relationship. CRM systems are designed to help businesses identify their best customers, understand how they use products and services, provide them with information about their needs and interests, manage relationships between companies and individuals/businesses through phone calls or emails.
CRM systems include sales force automation that automates processes such as tasks like lead generation; marketing automation software which automates sending emails at set intervals; customer service automation software that helps you communicate with customers during busy times such as holidays or when your business is closed for repairs on site; other types of systems such as complaint handling tools so you can resolve problems quickly without having to spend time on each complaint individually
Financial component of business.
The financial component of business is the most important aspect of e-business. When you start your own company or take up a new job, you will be required to deal with many transactions related to money matters. These financial transactions can be carried out through electronic media like internet or telephone etc., which makes it easier for companies to make payments and get payment from their customers in less time as compared with traditional methods such as paper-based processes and telephonic exchanges.
In electronic transactions there is no need to print invoices and deliver them to customers; instead they will receive an acknowledgement from their banks confirming that they have been paid by their respective banks immediately after an order has been placed by the customer through whatever channel was used (e-mail@web site@phone), without any delay whatsoever!
ERP system (Enterprise Resource Planning).
ERP (Enterprise Resource Planning) is a software that integrates all the functions of an organization. It is used to manage the entire business process from sales to finance, manufacturing and human resources.
ERP system helps in making informed decisions by providing data on performance, cost savings and productivity improvement. This can be achieved through analytics as well as reporting capabilities within ERP system which provide real-time insights into processes at different levels within an organization
E-business is a transaction of selling goods and services or transferring funds through electronic mediums like internet, etc.<br/>
E-business is a transaction of selling goods and services or transferring funds through electronic mediums like internet, etc.
Conclusion
E-business is a transaction of selling goods and services or transferring funds through electronic mediums like internet, etc. It provides opportunity for businesses to expand their market share by providing better user experience over traditional methods.
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