Address the issue of “last-mile delivery.” Last-mile delivery directly influences customer expectations and satisfaction but also represents an enormous challenge and cost for marketers. Is it worth the expense and effort to deliver products fast? Why or why not?

Introduction

The key goal is to minimise customer disappointment as they may not revisit a company or buy again if they have had a late delivery. Delivery charges can now be paid by the customer during the checkout process. Some companies even offer same day delivery

The key goal is to minimise customer disappointment as they may not revisit a company or buy again if they have had a late delivery

The key goal is to minimise customer disappointment as they may not revisit a company or buy again if they have had a late delivery. This can be achieved by making sure that the product arrives on time and at the right location, but also by providing clear information about your delivery options so that customers can choose exactly how they want their orders delivered.

To ensure that you are delivering products in time for last-mile deliveries, it’s important to know what the average lead time is across all channels – this will vary depending on where your business operates and which products you sell.

Delivery charges can now be paid by the customer during the checkout process. Some companies even offer same day delivery

Delivery charges can now be paid by the customer during the checkout process. Some companies even offer same day delivery, which is especially useful for local customers who live close to a store but don’t have time to wait until they’re home. Customers are willing to pay extra for same day delivery because they know that if they don’t receive their product on time, they’ll feel disappointed and lose trust in their online shopping experience.

Amazon is one of the largest retailers in the world. It has expanded its business worldwide, including Canada. In 2018, net sales were over $200 billion and the top 3 markets were North America with net sales of just over $125 billion, International with net sales of $61 billion, and AWS with $25 billion (Amazon.com, 2019). Almost 70% of Amazon.com’s revenue comes from its online marketplace, which sells millions of products from third party sellers. Amazon also owns Whole Foods Market and focuses on lowering cost and providing high convenience for customers to shop

Amazon.com is an e-commerce company that was founded in 1994 by Jeff Bezos. It has expanded its business worldwide, including Canada. In 2018, net sales were over $200 billion and the top 3 markets were North America with net sales of just over $125 billion, International with net sales of $61 billion and AWS with $25 billion (Amazon.com).

Almost 70% of Amazon’s revenue comes from its online marketplace where it sells millions of products from third party sellers who pay fees to list their items on the website. The other chief source is advertising revenue through Amazon’s own websites or mobile apps (which include Audible)

40% of consumers are willing to spend more for same-day delivery services

It’s important to note that same day delivery is not just a nice-to-have feature. It’s actually an essential part of the customer experience, because it allows consumers to receive their products as quickly as possible.

In fact, 40% of consumers are willing to spend more for same-day delivery services when considering all aspects of the purchase process—a higher rate than those who only care about price and value (29%). This suggests that offering this type of service will be beneficial for your business in the long term.

Designing an effective last-mile logistics strategy requires marketers to identify the right offering that fits the customer needs

Last-mile delivery is a key part of the customer experience, and it’s important that marketers understand their customers’ needs. For example, customers will pay more for same day delivery than they would for a product delivered in two days. Amazon is one company that has used last mile delivery effectively: its Prime membership program allows users to order from thousands of items on its website within two hours with free shipping at no extra cost—allowing them to avoid retailers’ minimum order requirements or paying extra for overnight shipping.

The good news for marketers is that last mile logistics can be highly profitable if done right: according to McKinsey & Company estimates, companies that deliver orders within 24 hours generate an average revenue per customer (ARPU) multiplier between 1x and 2x compared with those who don’t offer such services

Conclusion

The key takeaway is that last-mile delivery is an important component of e-commerce. It can help companies to increase customer satisfaction and loyalty, but it also represents a huge challenge and cost for marketers. The right offering will depend on the products being sold, how quickly customers need them delivered, and how much money they are willing to spend on it.