I shared a sample SWOT in the attachments(please use the example for reference) to help with Case Study 3. Please note that next to most of the bullets I stated where I found the items that I noted as strengths, weaknesses, opportunities, or threats. This reasoning came from my references. For example, many of my items were picked up from the 2nd quarter 2018 earnings call transcript. 

You should do the same reasoning for the company you chose to work with this session.(Please use Nike Company -Its Mandatory in my Case)

For the Porter Five Forces model discussion exercise, I am fine with you using a model that was completed as long as you cite the source, but for Case Study 3 you need to conduct your own research as I did for my sample SWOT analysis.  

The reasoning would be the notes that I listed next to some of the items.  You can use full sentences to explain your reasoning if you wish, but I personally like the bullet format. 

Reading your company’s most recent earnings conference call transcript available via Seeking Alpha is the best way to identify recent strengths, weaknesses, opportunities, and threats. (please use conference call transcript)Reading the risk factors and the Management Discussion and Analysis (MD&A) section of the most recent 10K(Attached latest Nike 10K-2022) also will help. 

Supplemental Resources

An Interview with Michael Porter, creator of the Five Forces Modelhttps://youtu.be/mYF2_FBCvXwThe above was created by the Harvard Business 

Review on June 30, 2008. How to Create a Personal SWOT Analysishttps://youtu.be/EJ4uVsSqQ9kThe video above was created by Mindtools.  

Please contact me if you have any questions.