Read the article from chapter 1 to 3. And answer following question.
1. Distinguish the three major forms of tourism mentioned in the report.
2. According to the report, how should tourism businesses prepare for the digital future?
3. What are Destination Management Organizations (DMO’s)? What is their main purpose and how are they funded? Give 3 examples of DMO’s (either from the report or from your own knowledge)
4. Why are some countries, such as New Zealand imposing tourism levies on visitors and what may the revenues be spent on?
5.Give three benefits of digitalization to tourism businesses.
6. Outline some of the main differences between digital native firms and traditional tourism companies.
7. Give 4 of the main benefits of tourism mentioned in the report, and 4 of the major negative impacts of tourism
8. List three things in the report that you found interesting
9. List any areas or terms that you found confusing or not clear.
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