Building Trustful Relationships Overview This Assignment examines our own experiences with building (and perhaps destroyi

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Assignment 5.3: Building Trustful Relationships

Overview

This Assignment examines our own experiences with building (and perhaps destroying) trustful relationships in our organizations.

Review

Dubois, L. (2010, August). How to build personal relationships with customers.
(~3 pages)
Customers are a company's most valuable assets. This article provides strategies for managing those critical relationships to improve the overall customer experience.

Procedure

Reflect upon your professional history and identify an example of where you built a trustful relationship and another where you may have damaged or destroyed such a relationship.
In 200 words, describe these examples and point to the relevant behavior that was involved by yourself and the other party. Use the categories proposed by Masciarelli to reflect upon what happened. Post your thoughts to the Forum.

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