A white paper is a convincing document intended to entirely inform the reader on a particular topic. It combines knowledge

A white paper is a convincing document intended to entirely inform the reader on a particular topic. It combines knowledge and research into a document that argues for a specific solution or recommendation, which allows the reader to understand an issue, solve a problem, or make a decision.

Choosing the right topic is essential to having your white paper read. There are three major factors:

1. Audience

The white paper must be written with a target reader in mind. The audience may be long-time customers familiar with the industry or new prospective buyers who are entirely new to the field.

These topic should look for issues that have not been fully investigated or the available information is out-of-date.

2. Expertise

The document should provide a complete investigation including external research and might include internal knowledge.

3. Problem-Based and Solution-Focused

White papers should identify and address a particular problem. The problem should be relevant and timely in most recent field. The document may focus on issues such as common dilemmas, new trends, changing techniques, industry comparison, etc.

The white paper must have a proposed solution or recommendation to answer the problem. This solution is based on a thorough examination of the problem and potential solutions.

Research

White papers are data-focused, so they should be supported by significant research. Theres no hard and fast rule on citations but you need to cite any information that is not public knowledge and that you didnt know before beginning your research. However, understand that the readers confidence is likely to increase with an increasing number of cited references.

All research materials must be from credible, reliable sources.

You Should Read Other White Papers

Ask yourself, Are there white papers covering your topic or area already? Read them to determine the knowledge gaps and the opportunities to build on existing content.

Briefly, you should have at least list of 5 to 10 research materials resources related to your topic. 

White Paper Format

Choose an Accurate Title

A good title is essential. It should clearly indicate what the reader will learn from the white paper. It should also be appealing.

Abstract

The abstract offers the reader a brief overview of white papers main points. It allows the reader to ensure they have found a document relevant to their needs. After reading, the reader should be able to know if they are in the right place.

Problem Statement

The problem statement specifies the issue the white paper will address. The problem needs to be defined and placed into a context to ensure its understood by the reader.

Background

This section provides the background information required for the audience to grasp the problem and, ultimately, the solution. The content may be detailed and technical or broad and high-level. The content depends on the reader and the problem.

Conclusion

This section summarizes the white papers major findings. Recommendations based on the solution are provided.

References

All sources used to develop the white paper must be collected and cited in this section. It adds validity to the document. Follow MLA or APA citation formats.

You will conduct a final presentation of your white paper to the class to have an open discussion so we all learn from each others.