The Market Research PPT will explore three possible business growth strategies for a B2C company.  Research and decide that

The Market Research PPT will explore three possible business growth strategies for a B2C company. 

Research and decide that best path to business growth for your chosen company – (1)Expansion of new products in B2C (2)Expansion in International Markets (3)Expand B2B Services. 

Individuals will submit a PPT presentation that is focused on one of the three business growth strategies for their chosen company listed above.  Your research PPT will include the following:

1. a detailed description of the business growth strategy and the potential impact on your chosen company
2. a description of current ways other companies in the industry sector have explored similar business growth strategies 
3. a description of how it can be used to innovate your company in the context of the industry(either in the US Market or in another specific geographic market)
4. a description of consumer behavior trends that will support business growth strategy for your chosen company. What target markets did you explore and why? What is the consumer behavior in the context of the geographic market you are examining?

This is an individual assignment. The research PPT will be 8-10 slides long (title page, bibliography, appendix not included in page count), with a properly formatted list of no fewer than eight bibliographic references formatted in APA style that may be drawn from the Hult electronic library, as well as primary sources.