Heineken Evaluate Heinekens corporate-level and international strategy using concepts and tools from the course. How

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Heineken

Evaluate Heinekens corporate-level and international strategy using concepts and tools from the

course. How has the entries into new product and geographical markets created value for the

company? What are some problems with its diversified global operations and how can these be

addressed?

Case analyses should be written in standard essay format, that is, Times New Roman, 12pt font, doublespaced,

1-inch margins, and should not exceed three pages of material. These assignments should be

submitted through designated links provided on BB before the start of the class on the day the case is

assigned for discussion, according to the schedule below. Cases will be graded by your peers based upon

the criteria outlined in Appendix 1 under Guidelines for Grading Written Assignments.

Guidelines for Grading Written Assignments

Outstanding writer (A). Written analysis reflects exceptional organization, thoughtfulness and

insight. The work shows that the student can use the substantive material covered in class to

produce optimal business outcomes. Explanations are well supported, persuasively presented,

and reveal that this person is an excellent communicator. All writing is fully edited and is

stylistically and grammatically correct.

Good writer (B). Written analysis reflects organization, thoughtfulness and insight. The work

shows that the student can use the substantive material covered in class to produce good business

outcomes. Explanations are supported, somewhat persuasively presented, and reveal that this

person is a good communicator. Writing shows signs of having been edited, and is, for the most

part, stylistically and grammatically correct.

Adequate writer (C). Written analysis reflects only basic organization, thoughtfulness and insight.

The work shows that the student understands the substantive material covered in class.

Explanations are minimally supported, mildly persuasive and reveal that this person can

communicate. Writing is barely edited and is stylistically and grammatically passable.

Unsatisfactory writer (D). Written analysis is disorganized, unthoughtful and reflects inadequate

or a complete lack of preparation. Little or no understanding is reflected. Explanations are

unsupported or non-existent. Writing is unedited or is stylistically or grammatically defective.

Non-writer (F). Written analysis is not submitted and does not make any effort to address the

assigned tasks.

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Approximate price: $22

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