Discussion 3: Sending Salty Pawz Global Scenario Wanda thinks the domestic market has been flooded with start-up compa

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Discussion 3: Sending Salty Pawz Global

Scenario

Wanda thinks the domestic market has been flooded with start-up companies offering gourmet dog treats. As a result, she believes that perhaps she has a real opportunity to grow her business by participating in the global market. She has heard of other small businesses going global but is not sure how she should proceed.

For Discussion

Which of the following strategies for going global would you recommend to Wanda?

Exporting
Licensing
Franchising
Foreign direct investment
Joint venture

Support your choice with the reasons you think this is the best way for Salty Pawz to enter a foreign market. When making your selection, consider Wandas product, potential markets, business experience, and finances.

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Academic level

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Pages (550 words)

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