IMPORTANT!!! — Your work will be checked for originality — plagiarism!!!
Read the seven articles that are posted as links below. Be sure to address them in your answers.
What Is Video Marketing?
Wikipedia History of YouTube
Most Popular Video Websites
Video Marketing Strategy – Getting Started with Video Marketing
Most Subscribed YouTubers and Channels
A Week in the Life of Popular YouTube Channels
How To Use Video Content To Raise Brand Awareness
Watch the three YouTube videos via the link at the end of the case questions below. The third video is long but it provides helpful information, terminology, and how-to instructions.
Respond to the following THREE questions within a three page limit (750 words minimum). Use complete sentences, number your answers, and proofread your submissions. Make sure you have a backup copy of your answers!!!
THREE CASE QUESTIONS:
1. YouTube by most standards is a phenomenal success. Discuss Youtube’s history from inception to its impact today. Identify and examine YouTube’s competitors (other video sharing websites). What opportunities are there for YouTube in the future beyond basic uploading of video content?
2. Provide a social media marketing scenario where you would incorporate video content as a promotional tool. Discuss the product service you would select and specifically how would you promote it in detail via identified video sharing sites. Be sure to incorporate suggestions from the articles, video, and textbook.
3. Many experts state that video is the future of content marketing. Do you agree with this statement? Why or Why not? What are the Pros and Cons of this type of (video) content? Again, be sure to include information from the supplemental materials provided to you for this case to support your answer.
Grow Your YouTube Channel with Google Analytics VIDEO
Analytics in YouTube Studio Explained VIDEO
YouTube Monetization Explained– How to Make Money on Videos and get Paid VIDEO
DO NOT FORGET TO ATTACH YOUR ANSWER FILE. YOU MUST USE WORD.
There may be a long pause before this video starts. You may need to hit the refresh key F5 as well .
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